Dr Rosie Findlay is a writer and scholar of fashion media and the spaces in which material and experiential converge in fashion and dress.




Personal Style Blogs: Appearances that Fascinate closely examines the practice of personal style blogging to chart its history and development as a genre of alternative fashion media. It maps style blogging's affective dimensions and the impacts it has had on notions of the private in public, women's writing, who fashion's ideal is, and how we can understand online communication as intimacy enacted at a distance.

In taking a macro look at aspects of style blogging such as writing and readership, the performance of self online, and the criticism bloggers attract from trolls as well as the professional fashion media, this book also traces the transformation of the style blogosphere from an alternative, experimental space to one dominated by the fashion industry. The work touches on notions of individuality, aesthetics and performance on both sides of the digital platform, asking: what can style blogging teach us about women's writing and the digital performance of a private self? And what drives style bloggers to develop a personal space online?

Personal Style Blogs: Appearances that Fascinate is out now.

Academic Publications

Journal Articles

"Things To Be Seen: Spectacle and the Performance of Brand in Contemporary Fashion Shows"
About Performance 14/15: Here, (over) there, now, 2017.

"'Such Stuff as Dreams are Made On: Encountering Clothes, Imagining Selves"
Cultural Studies Review 22:1 : Fashioning, 2016.

"The Short, Passionate and Close-Knit History of Personal Style Blogs"
Fashion Theory 19:2, 2015.

"At one remove from reality: Style bloggers and outfit posts"
Australasian Journal of Popular Culture, 2:2, 2011.

Book Chapter

'The best way I knew- through fashion': On Personal Style Bloggers and Self-Expression
Fashion and Its Multi-Cultural Facets, eds. P. Hunt-Hurst and S. Ramsamy-Iranah, Oxford: Inter-Disciplinary Press, 2014.

Editor's Letter

"Dressing the Body: Introduction"
(with Prudence Black) Cultural Studies Review 22:1 : Fashioning, 2016.


"Exhibition Review- Strange and Familiar: Britain as Revealed by International Photographers, Curated by Martin Parr, Barbican Centre, London, 16 March 2016- 19 June 2016"
Australasian Journal of Popular Culture 5:2-3, 2016.

"Book Review- Joanne Entwistle, 'The Fashioned Body' (2015)"
Australian Feminist Studies 31: 87, 2016.



General Readership


PhD, Department of Theatre and Performance Studies, University of Sydney 2014

BA (Adv.) Hons. Performance Studies, University of Sydney 2007


You can reach me at r.findlay (at) fashion.arts.ac.uk